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Reezy Resells is an affiliate marketer and creator, active since 2004. Role on record: YouTube educator and Amazon Influencer Program creator; partner and lead face of Reviewer Champions; Viral Vue affiliate, Reezy Media LLC; partner in Reviewer Champions (Amz Champions LLC). Top Earners grades how well Reezy Resells' income is documented at C+. The grade measures the evidence, not how much Reezy Resells earns, and every claim in this dossier carries an evidence tag.
Reezy Resells is the trading name of Michael Rezendes II, an Amazon reseller and YouTube educator in Santa Cruz County, California, who goes by “Reezy” CORROBORATED: his own site via Wayback and the Santa Cruz Works clinic page. He is about 42; The Washington Post gave his age as 34 in February 2019 CORROBORATED. By his account he began selling on eBay as a teenager, went full time in 2004 and moved to used books on Amazon, then retail and online arbitrage and sneakers VERIFIED that he says it. The name collides with a well-known Boston Globe and Associated Press journalist; nothing from that person’s record is his.
How the model works now. His YouTube channel, @ReezyResells, shows 492K subscribers (rounded by YouTube) and 35.3 million lifetime views, won mostly on haul and tutorial videos from 2018 to 2021 VERIFIED. Since July 2025 it teaches Amazon’s Influencer Program: creators post short product videos that Amazon shows on product pages, earning on-site commissions and brand-funded bonuses, usually on free samples VERIFIED. In May 2026 he announced he had quit selling physical products himself VERIFIED. Descriptions now send viewers to a Tuesday “free training”, a strategy-call application for a high-ticket program called Reviewer Champions Elite, a $47-a-month Skool group of 4,041 members, and a discount code for Viral Vue, influencer software that pays him a recurring commission he puts at 25% to 50% VERIFIED.
Whose program he sells. Reviewer Champions is a coaching program of Amz Champions LLC, the company of Viral Vue’s founders, Trevin and Kade Peterson; he joined it as partner and lead face in 2025 VERIFIED by his statement and page code. On a 31 Aug 2025 live he said “it’s called Reviewer Champions. I am a part of that program … That is Trevan and Cade [sic, auto-captions] Peterson’s school group. They are the creators of Viral View” (-vE-nKsxT2k, 1:16:04) VERIFIED that he says it. The opt-in page names “Trevin Peterson” as its author, its refund policy routes to Amz Champions, and the Elite sales page’s code holds configurations for five partners: reezy, morgan, twins, trevin and shimin VERIFIED, page code. He is also a Viral Vue affiliate. None of his video descriptions states either relationship in writing VERIFIED by count.
The funnel and the cadence. Each 2026 description opens with a registration link for the next Tuesday training, tagged per video so the team can see which upload produced each sign-up VERIFIED; attribution INFERRED. The training, or its replay (“How to Turn Simple Amazon Product Review Videos Into $8,000/mo, In Under 10 Hours a Week”), ends with an invitation to book an “Amazon Influencer Strategy Call”, where a closer sells Elite with “0% interest financing”; the page code reports how much of the sales video each lead watched before the call VERIFIED. Elite’s price is not published, and he has guessed “like 2K” while adding “I don’t do the back end on that” (izcKyJcyaK4, 42:26) VERIFIED that he says it. Lives ran on 24 of the 31 Tuesdays from 3 Mar to 29 Sep 2026 and have not resumed since; Shorts continue, the latest on 15 Oct 2026 VERIFIED.
What he says he earns. On YouTube ads, about $37,000 lifetime by February 2019 (CeytuV79cFE, 2:06), “just over 420,000” of take-home by April 2023 (Yjxc2dHt-uI) and “a net of over half a million dollars” by September 2026 (Qo07BYfwFcg) VERIFIED that he says it. On the Influencer Program, “3,000 a month” two months in (-vE-nKsxT2k), “over 6,000 a month” plus $1,000 to $3,000 a month from selling samples (izcKyJcyaK4, 10 Mar 2026), and “$55,000 net profit in my first 8 months” (UK-KfEJ5JXU, 18 May 2026, 7:00) VERIFIED that he says it. On courses, “over 100 students at $3,000 each in the first year” of his 2023 Reselling Academy, which he calls “over 300,000 in revenue” (UK-KfEJ5JXU, 1:08 and 3:42) VERIFIED that he says it.
How far the figures hold. The Washington Post printed in February 2019 that “In January, he got more than $8,000 in ad revenue from YouTube”, matching his own figure for that month, and reported $800,000 in gross sales for his company the year before, as his account rather than an audit CORROBORATED for the ad figure. His program ramp gives roughly $35,000 to $40,000 of commissions over eight months, so the $55,000 fits only if sample resale counts, which his own wording (“without buying or selling a single product”) excludes INFERRED. The Elite page claims “$75K+” over eight months and dates his start to July 2024, pairing that date with his July 2025 ramp VERIFIED. His “$10 million” is lifetime gross sales, which he calls marketing (“That’s gross sales, not profit … I’m going to say that number cuz it’s marketing”, Yjxc2dHt-uI) VERIFIED that he says it. Income grade: C+.
What a reader should weigh. The opt-in he links promises “Guaranteed Success” and a “FAIL PROOF” route to “$100 / DAY” VERIFIED. On his own channel he has told viewers “Four hours a day for a year and you’re going to make 60 grand” (-vE-nKsxT2k, 1:38:00) and that his students have done “a combined revenue of well over $100 million” (UK-KfEJ5JXU, 1:14) VERIFIED that he says it. Most new descriptions carrying his Viral Vue link have no written disclosure word VERIFIED by count. Against that, his About text and the Elite page carry income disclaimers, the page cites a median creator income of “approximately $312/month”, and he discloses his affiliate pay out loud VERIFIED. This profile is not flagged caution: the federal court and SEC searches return nothing naming him or his companies, and none of these findings is an adjudicated or regulator matter VERIFIED negative within scope.
“Ten years of reseller trust pointed at a zero-capital program” — Partially replicable. His subscribers were won on reselling between 2016 and 2022, and the legacy videos still bring traffic: the 3.56-million-view “$700/HOUR At Walmart?” now opens its description with “Now I use a model that’s way simpler and doesn’t require buying inventory. Join my group” VERIFIED. Twenty years of selling, a Gary Vaynerchuk episode on his podcast and a Washington Post profile give him a credential the new program lacks, and he works the program in public each week, weak weeks included (“I’m maybe $500 down”, L31jZaqDVlM, 29 Sep 2026) VERIFIED.
Why each step pays him. A student who follows him buys the software he calls “the best software in the Amazon Influencer space, period” (PG4f9PeISpQ, 14 Jun 2026), which pays him recurring commission; joins the Skool group or buys Elite, where he is the partner and face; and watches his own product videos earn on Amazon’s pages VERIFIED; his coaching share UNKNOWN. No inventory is needed and free samples are part of the pitch VERIFIED. The same two founders stand behind the software and the coaching, a link his descriptions leave unstated VERIFIED.
What a newcomer can and cannot copy. The weekly live as the top of a call funnel, per-video tracked links, a shared sales team for the high-ticket tier and a dated earnings log are all open to anyone INFERRED. The aged reseller audience and the Vaynerchuk-era credibility are not. The model is also exposed to rules he does not control: Amazon moved influencer videos down product pages in late 2024, ended Inspire in February 2025, and by September 2026 campaign slots were filling up VERIFIED as he and the page describe them. A late entrant should pick a narrow category with few influencers, publish an earnings log from day one, disclose every affiliate and partner tie in writing, and teach only after months of their own results INFERRED.
2004: Begins reselling full time on eBay, then used books on Amazon. VERIFIED that he says it
30 Dec 2015: Creates the Reezy Resells YouTube channel after reading Crush It!; the first upload follows on 14 Jan 2016. VERIFIED
10 Feb 2017: Launches the podcast “Reezy Talks”, later The Reezy Resells Show. VERIFIED
20 Sep 2017: Publishes his origin story on Medium, citing over $4 million in Amazon sales. VERIFIED
29 Dec 2018: “I Bought 134 Pairs of Nike Shoes” reaches what is now 769,818 views as the haul format takes off. VERIFIED
Feb 2019: The Washington Post profiles him as a Santa Cruz County reseller running a small team. VERIFIED
13 Dec 2019: Gary Vaynerchuk appears on episode 100 of his podcast. VERIFIED
2020: Sells a $70 e-book and closes his bulk-book warehouse after it loses its supplier. VERIFIED that he says it
13 Apr 2021: Posts “$700/HOUR At Walmart?”, now his most-viewed video at 3.56 million. VERIFIED
1 Aug 2022: Explains a seven-month absence in “Why I Quit YouTube”. VERIFIED
19 Apr 2023: Puts his lifetime YouTube take-home at just over $420,000. VERIFIED that he says it
20 Oct 2023: The Reselling Academy terms take effect for a $3,000 program sold with a sales team. VERIFIED
10 Jan 2024: The Reviewer Champions Skool group is created as the Petersons’ group; it now displays “By Reezy Resells”. VERIFIED
Jul 2025: Starts the Influencer Program after meeting Viral Vue’s founders at the Miami Sellers Conference. VERIFIED that he says it
11 Aug 2025: Opens Reezy Reviews, the mirror channel for his Amazon product videos. VERIFIED
3 Mar 2026: Tuesday live trainings begin; one runs on 24 of the 31 Tuesdays through 29 Sep. VERIFIED
18 May 2026: Announces he has quit selling physical products on Amazon. VERIFIED
17 Aug 2026: Relaunches his podcast with an episode titled “Im back”. VERIFIED
15 Oct 2026: Posts his latest Short; the latest long-form and live uploads date from 29 Sep. VERIFIED
This dossier scores 61, Tier 2, cohort Affiliate. He earns as a Viral Vue affiliate and from Amazon’s commission program, and he fronts a coaching program for its owners, so the model label “Amazon influencer coach” names the business while the cohort places him among the affiliate subjects.
Income: 20/40. Four self-reported streams: an AdSense series shown on screen in 2019 and 2023 and consistent across seven years, with one month matched by The Washington Post; Influencer Program figures reported as they happened, including a $200 month and a “$500 down” month; a course figure that matches its published price; and Viral Vue commissions of unknown size VERIFIED that he says it; CORROBORATED for January 2019. On his own numbers the program runs at about $72,000 to $108,000 a year INFERRED. Docked because no payer or filing confirms an amount, the eight-month total does not fully reconcile, the coaching page he promotes disagrees with his videos, and his largest figure is gross sales.
Audience: 22/30. 492K YouTube subscribers (rounded), 35.3 million lifetime views, about 70,300 TikTok followers, about 97,000 on Instagram by a third-party count, and a Skool group of 4,041 VERIFIED; Instagram CORROBORATED. Docked because the channel is shrinking, by about 3,000 subscribers in a year, and new long-form videos reach well under 1% of subscribers.
Activity: 13/20. 11 long-form uploads, 14 lives and 24 Shorts in the trailing 90 days, daily product videos on the mirror channel, and a Short as recently as 15 Oct 2026 VERIFIED. Docked to the bottom of its band because the Tuesday lives and long-form videos stopped after 29 Sep.
Value: 6/10. A candid, numbers-first teacher with a documented pivot and a month-by-month record of a zero-inventory model is useful to study. Docked for the “Guaranteed Success” opt-in he links, spoken income promises, missing written affiliate disclosures, an undisclosed partnership between the software he recommends and the coaching he sells, and the sales page’s inconsistent figures.
Three facts behind the score. (1) The coaching is a partnership: Reviewer Champions belongs to the Viral Vue founders’ company, and he is its partner and face while also earning commission on their software. (2) His income figures are his own, consistent on AdSense, close but unreconciled on the Influencer Program, and contradicted by the page he promotes. (3) The audience was built on the old model, and he now points it at a new one that most of it no longer watches.
Top Earners does not publish a net worth figure for Reezy Resells, and it doesn't publish one for anyone else either. A public record can show income signals: ranks, commissions, sales and company filings. It can't show the rest of a person's finances: other investments, unreported income streams, inheritance, property, debts and taxes. A total that leaves those out is a guess, so we don't print one.
What the record does show is how well Reezy Resells' income is documented, graded C+, and the evidence behind that grade is set out claim by claim in this dossier. Net worth estimates that circulate online are not used here: they rarely show where their numbers come from.
All 18 sections: complete funnel teardown, replication-grade voice & style guide, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap.
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Pulled live from Reezy's public feeds · links open on their own platforms · part of the public record this dossier documents.
The operating half of the file. Not who Reezy is — the Dossier tab covers that — but how the machine runs: every channel and the job it does, then the whole path from stranger to buyer. Pulled from Reezy's own public assets, dated, and free in full.
14 properties. Each row is the job that asset does in the machine, and the evidence it is still doing it.
| Channel | Role in the machine | Evidence, at last check |
|---|---|---|
| YouTube @ReezyResells (UCeq8GxD-kFVV5S1i0MCmzTg) | Cold traffic: search and suggested for Amazon FBA (legacy) and the Influencer Program; Tuesday lives as the funnel top | 492K subs (rounded; about −3,000 in 12 months); 35.3M lifetime views; 407 long-form, 392 Shorts, 217 lives VERIFIED |
| YouTube lives (Tuesdays) | "Free training" and Q&A; pitch the workshop and coaching | A live on most Tuesdays (24 of 31, 3 Mar to 29 Sep 2026); none since 29 Sep VERIFIED |
| YouTube Shorts (same channel) | Tips cut from lives | 24 in the trailing 90 days; latest 15 Oct 2026 VERIFIED |
| Reezy Reviews (UC4wOnfkgQy9ariwwI1EldMw) | Mirror of his Amazon product videos | 671 subs; 1,737 videos since 11 Aug 2025; 15 uploads 12 to 15 Oct 2026 VERIFIED |
| Amazon storefront (amazon.com/shop/reezyresells) | Where the product videos earn | Live; "Earns revenue" label VERIFIED |
| event.reviewerchampions.com (/live, /application, /next) | Workshop replay, application, strategy call, Reviewer Champions Elite | Live; one sales system with five partner pages VERIFIED, page code |
| reviewerchampions.com (to /opt-in-rc) | Amz Champions opt-in, "Free Case Study For Passive Income" | Live since 2023; author meta "Trevin Peterson" VERIFIED |
| Skool: Reviewer Champions | $47-a-month community, courses, two to four live calls a month | 4,041 members; 6 admins; created 10 Jan 2024 VERIFIED |
| Viral Vue (affiliate) | Software he demonstrates; recurring commission | Live; code Reezy10, link fpr=reezy29 VERIFIED |
| learn.reezyresells.com | Legacy Reselling Academy opt-in (Reezy Media LLC) | Live, unchanged since 2024; still linked from 548 old descriptions VERIFIED |
| reezyresells.com | Legacy hub and free course | Returns 403 to a non-browser client; current destination UNKNOWN |
| TikTok @reezyresells | Shorts mirror; TikTok Shop account | 70,300 followers; 653 videos; "I haven't posted on it for 9 months" (Oct 2025) VERIFIED |
| Instagram @reezyresells | Reels | About 97,000 followers (CreatorDB, 9 Oct 2026) CORROBORATED |
| Podcast "The Reezy Resells Show" (Libsyn) | Audio of lives | 150 episodes; relaunched 17 Aug 2026 ("Im back"); 2 in 2026 VERIFIED |
Lead magnet to first dollar to continuity — the ladder as walked, not as advertised.
Entry points. 2026 descriptions open "Sign up for my FREE live training tomorrow (Tuesday)" linking event.reviewerchampions.com/live, then "Join My Amazon Influencer Coaching Program" linking /next (e.g. UbQpnjJJTUw, 28 Sep 2026) VERIFIED. The channel About page links one site: "SKOOL GROUP | skool.com/reviewer-champions" VERIFIED. The legacy learn.reezyresells.com link remains on 548 old descriptions VERIFIED.
The opt-in he links. reviewerchampions.com (to /opt-in-rc): "LEARN OUR "FAIL PROOF" SYSTEM OF THE EASIEST ONLINE BUSINESS TO MAKE $100 / DAY! ... Blueprint to $100 / day ... No buying inventory ... Guaranteed Success ... Copyright 2026 - Amz Champions" VERIFIED. The page is Amz Champions' (author meta "Trevin Peterson"; "Copyright 2023 - Amz Champions" in a May 2024 capture), and the domain was registered 11 Jul 2023, before his move into the program VERIFIED.
Reviewer Champions Elite (/next). "Reviewer Champions Elite™ — The Post-Algorithm Onsite Commission System"; "Taught by Reezy · 20+ yrs selling online"; "How a high-school dropout built a $6,000/mo onsite commission engine after Amazon buried everyone else's videos"; proof line "$75K+ Reezy's net profit, last 8 months"; founder timeline ending "2026 Partnered with a team that's helped thousands of creators succeed — and together we built Reviewer Champions Elite" VERIFIED. It teaches engineering for "Amazon's 2026 Content Relevance Score", a page term with no Amazon source found UNKNOWN.
One sales system, five partners. A script comment on /next reads "PER-PAGE CONFIG — copy the block for that partner, change nothing else" and lists five partner configs: reezy, morgan, twins, trevin and shimin; the live page runs partner: 'reezy' VERIFIED, page code. "trevin" is very likely Trevin Peterson INFERRED; who the others are is UNKNOWN. Elite is therefore a creator-partnership program run by one sales team INFERRED.
Price, guarantee and terms. Elite's price is not published; he said "I think it's like 2K. Don't quote me on it because I don't do the back end on that" (izcKyJcyaK4, 10 Mar 2026, 42:26) VERIFIED that he says it. He also said Elite is "guaranteed to get approved for the program and if you don't you get your money back" (42:14) VERIFIED that he says it; the page footer calls its "60-day performance guarantee" "a conditional guarantee subject to the work requirements" VERIFIED. The refund policy and terms load by script; their text is UNKNOWN.
The Skool group. "Learn the exact blueprint to making over $10k / month"; monthly ($47): an Amazon Influencer Foundations course, two TikTok courses, "2x Live Coaching Calls per Month"; annual ("Save 20%"): four calls a month, an "AI-Powered Hooks, Scripts, Titles Generator" and "Amazon Account Approval Hacks"; "Join now, and we'll be in touch for a complimentary strategy call!" VERIFIED. Created 10 Jan 2024 as the Petersons' Reviewer Champions group, it now displays "By Reezy Resells"; 5.0 from 2 reviews VERIFIED.
Price ladder. Free: YouTube, lives, podcast, workshop replay, opt-in case study. Viral Vue: free tier, Starter $33 a month, Professional $66 a month, 10% off with Reezy10. Skool: $47 a month. Elite: unpublished ("like 2K" by his uncertain account), 0% financing. Legacy Reselling Academy: $3,000 in full; $1,100 plus 4 × $550 or 6 × $550; $3,300 via Affirm, Klarna or Afterpay; 24 live calls VERIFIED as listed.
Email. The opt-ins collect name, email and phone, with consent to text messages, into a CRM VERIFIED as page fields. Sequence content and cadence are UNKNOWN; no opt-in was submitted (series rule).
Everything above is public behavior you can go and verify yourself. What follows is the replication kit — how Reezy talks, what Reezy actually runs, and the routine that makes it repeat. You can see its shape here. The instructions are in the full dossier.
Fingerprinted from Reezy's own page source, not copied off a recommendations page. Those two lists disagree more often than you would think.
| Cadence | What happens | Who runs it | Measured on |
|---|---|---|---|
| Daily | Operator | Videos filmed per day | |
| Daily | VA | Uploads per day; approval rate | |
| Daily | AI | 7 Shorts a week | |
| Weekly | Operator | Attendees; registrations per live | |
| Weekly | AI | 100% of descriptions carry both disclosures | |
| Weekly | Operator | Calls booked per 1,000 views | |
| Weekly | VA | Monthly resale income; records complete | |
| Per interview | Operator | Zero figures without a written basis | |
| Per partnership | Operator | Disclosure on every page and description | |
| Monthly | Operator | Out by the 10th; matches the dashboard | |
| Monthly | VA | Zero mismatches | |
| Quarterly | Operator | Changes taught within 30 days |
Count the rows. 13 moves on a fixed cadence, each one already assigned to a person, a VA or an AI, each one carrying the number it lives or dies by.
That is not advice. That is a schedule with names on it.
The covered column is the instruction - what actually happens in that slot. Voice works the same way: you can read what each pattern is about, not the pattern itself. So does the stack.
Why hold it back? Because that is the product, and pretending otherwise would insult you.
Bottom line - the free half tells you where Reezy shows up. The paid half tells you what to say when you get there, what to run it on, and what to do every day so it compounds.
Think about that. Then decide.
Unlock Reezy's full playbookAll 18 sections: complete funnel teardown, replication-grade voice and style guide, the tool stack with what is used versus what is promoted, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap. Same evidence discipline as the free half - every claim tagged, every number sourced, and where we do not know, it says so.
This dossier documents how Reezy makes money and how the operation runs — sourced, dated, and tagged VERIFIED CORROBORATED INFERRED UNKNOWN so you can see the strength of every claim rather than taking ours.
What it deliberately does not do is tell you whether to join anything. The honest questions are the boring ones:
We take a commission on some links on this site, disclosed where they appear. That is exactly why the grade and the caution flag are not for sale — how we work.
Reezy Resells has not claimed this profile. If you're Reezy, or you work with Reezy: you can verify control of your own channels and publish a reply here, in your words, unedited. It's free and it doesn't require agreeing with a word of the dossier. Claim this profile →
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