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Mike Hobbs is a program operator, active since 2007. Role on record: Co-Founder ("The Titan of Tech"), The Home Business Academy. Top Earners grades how well Mike Hobbs' income is documented at C. The grade measures the evidence, not how much Mike Hobbs earns, and every claim in this dossier carries an evidence tag.
Disclosure first. Rob Fore, who edits topearners.net, is a Home Business Academy affiliate, and Mike Hobbs co-founded that company. By Rob’s own statement, his sponsor in HBA is Paul Hutchings, Hobbs’ co-founder, which gives the editor a financial interest in the company’s success. Hobbs’ role as co-founder is on HBA’s About page VERIFIED; the affiliate and sponsor tie is the editor’s own statement and is not something public records show. Because of that interest, this profile gives the company’s weakest numbers as much room as its strongest, and the grade below was set by the same published standard as every other dossier.
Mike Hobbs is the tech-minded half of The Home Business Academy, which he and Hutchings started in June 2016 VERIFIED, HBA About. HBA pays affiliates 80% of qualified core-product sales on a single tier VERIFIED, compensation plan. Hobbs sells mostly without pitching. His YouTube channel is a library of software and gear how-tos. His hub, mikehobbs.tv, is a wall of tool cards that are almost all affiliate links. Under 71 of his 84 videos sits a fixed block that points to HBA and its “80% Affiliate Commissions” VERIFIED, 15 October 2026.
What the channel actually measures. The most-watched videos solve a single chore. A 2020 guide to streaming Zoom meetings live to Facebook has 107,075 views; a 2020 video on Handbrake settings has 93,337; a 2014 Facebook HD trick has 76,329; and a 2019 fix for leaking YouTube embeds has 74,267 VERIFIED. Not one of those titles mentions a home business. Spread over the whole channel, his lifetime views come to about 8,344 per video, around 31 times his co-founder’s 267 VERIFIED arithmetic. That lifetime average leans on a handful of older hits: three videos hold 39.5% of everything, and the typical video sits near 1,390 views VERIFIED. The reach is measured. Whether it turns into HBA sign-ups or tool sales appears in no public record INFERRED at best; no conversion data exists.
What HBA’s numbers show. The company’s own disclosure covers 1 October 2025 to 30 September 2026. It reports $833,365.53 paid across 1,571 affiliates. The median affiliate made $0, 74% made nothing, and the single best-paid affiliate made $86,996.89 VERIFIED, HBA disclosure. Lifetime payouts are $7,563,155.69 VERIFIED. Working backward from the 80% rate gives about $1.04 million in commissionable sales for that year, with roughly $208,000 left to the company before any expense, for two owners whose split is not published INFERRED; derived arithmetic, not a company figure. The company’s sales page also describes a stretch, undated, when a payment processor held back half of incoming funds while HBA owed affiliates more than $100K a month, and says the two founders borrowed $250,000 personally to keep paying them VERIFIED as the company’s statement; no documents. His personal numbers are his own statements. His biography page says the household cleared $100K for the first time in 2012 and $250K in 2013. A 2017 post claimed $500 a day from USI-Tech. A current lead page says he has earned “well over 2 million” in commissions VERIFIED as his statements; none documented. The income grade is C.
His life, as he tells it. He served twelve years in the Army National Guard with a field artillery unit in St. George, including 18 months in Iraq, and made sergeant in June 2008 before leaving in May 2013 VERIFIED as his statement. He started earning online with affiliate programs in April 2007 VERIFIED as his statement. He took college classes on military tuition and writes that he “finished” with 15 of 41 credits; the Dixie State degree in the family belongs to his wife, Christy, an associate degree in marketing VERIFIED as their statements. He has blogged at whoismikehobbs.com since 2009 VERIFIED, domain registry and Wayback. Before HBA he worked a long list of programs that the blog’s old category list still records, from MLM Lead System Pro and Empower Network to Numis Network and One24 VERIFIED, archived blog. He also writes about an early lesson: in 2008 the household made six figures from what he calls investment programs “we thought were legit”, lost it all by December, and fell behind on the mortgage VERIFIED as his statement.
Output now. The channel About promises a new video every week VERIFIED. In the twelve months to 15 October 2026 he uploaded four times, all between 28 April and 20 May 2026, and nothing in the last 90 days VERIFIED, upload dates. The 2026 work went into the hub instead. mikehobbs.tv came back as a standalone static page, served through Cloudflare, in May 2026 under “Better Tools. More Profit.” VERIFIED.
The 2017 USI-Tech posts. A year after HBA launched, he posted on his blog about USI-Tech, a bitcoin-mining package program. The posts included his results and the company’s line that it was “fully registered and in compliance with all United States Laws” VERIFIED, archived posts. On 20 December 2017 the Texas Securities Commissioner entered an emergency cease-and-desist order, ENF-17-CDO-1753, whose respondents are USI-Tech Limited and two agents, Clifford Thomas and Michael Rivera. Hobbs is not named in the order, and none of its findings concern him VERIFIED, order pp. 1–2. His posts were taken down between December 2017 and January 2018 and are not on the blog now VERIFIED, Wayback. No court or regulator record found names him, so there is no caution flag.
“The Utility Library” [PARTIALLY REPLICABLE]. Since 2012 he has built a back catalog of how-tos for problems that have nothing to do with joining anything. Seventy-one of his 84 videos end with the same block, which links the products he is paid to recommend and the company he part-owns VERIFIED. The measured effect is reach. Across his lifetime uploads he averages 31 times his partner’s views per video. Inside his own channel, the tool videos average 9,699 views against 1,567 for the videos about affiliates, leads and income VERIFIED arithmetic; the topic split is the researcher’s. Tutorials have led the channel from the start: a GoDaddy video in 2012, Handbrake in 2013 and Facebook setup in 2014, then the two 2020 hits VERIFIED. This is how the channel has always worked, not a recent change of direction. His titles follow one pattern, problem first, then what it costs you, then the fix, as in “Your Emails Aren’t Getting Delivered (SPF Record Mistake)” VERIFIED. The money angle is thrift: a phone plan that saves him $167 a month, a cheaper bookkeeping option, a $125-a-year registered agent VERIFIED.
What the edge does not prove. The reach is old and concentrated, and its business result is invisible. Three uploads from 2014 to 2020 carry almost two-fifths of all views. The last three long videos drew between 190 and 420 views each VERIFIED. Nothing public shows how many viewers bought a tool or joined HBA UNKNOWN. The one hard ceiling comes from the company. If his affiliate account is counted in the disclosure, his own commissions for the year were no more than the $86,996.89 top figure VERIFIED bound; whether founders are counted is UNKNOWN.
What a newcomer can copy. The structure copies directly. Make problem-first videos on tools you pay for, keep a one-page hub of branded affiliate redirects, and put a fixed partner block under each video with an FTC disclaimer, which he does well INFERRED. Three things do not copy. One is search positions earned between 2014 and 2020 on topics that are now crowded. Another is the 2020 rush to stream Zoom meetings. The third is an owner’s stake in the company named in the footer INFERRED. A late starter can swap in the first-year questions about newly launched tools, and a partner program that publishes its earnings disclosure. They should also put that disclosure’s typical-earnings line next to every income claim. His own hub, lead page and video descriptions leave that line out VERIFIED.
April 2007: First online income from affiliate programs, by his account. VERIFIED as his statement
October 2007: Marries Christy; both leave full-time jobs, his at a Wal-Mart distribution center. VERIFIED as his statement
2008: Early-year six-figure earnings from investment programs disappear by December, leaving the family about $100K in debt. VERIFIED as his statement
June 2008: Made sergeant in the Army National Guard. VERIFIED as his statement
January 2009: whoismikehobbs.com is registered and first archived. VERIFIED
November 2011: Empower Network posts begin on the blog. VERIFIED
2012: First $100K household year, by his page; meets Hutchings on a cruise, by Hutchings’ account. VERIFIED as statements
August 2012: Opens the YouTube channel and posts its oldest surviving video. VERIFIED
May 2013: Leaves the Guard after twelve years; his page puts 2013 household income at $250K. VERIFIED as his statements
July 2014: A secondary channel bills him as an Empower Network “Top Leader”. VERIFIED
June 2016: Co-founds The Home Business Academy with Hutchings. VERIFIED
June 2017: Starts posting USI-Tech results on his blog. VERIFIED
20 December 2017: Texas orders USI-Tech and two named agents to stop selling; Hobbs is not among those named. VERIFIED
December 2017 to January 2018: His USI-Tech posts are redirected off the blog. VERIFIED
February 2020: Posts the Zoom-to-Facebook tutorial that becomes his most-watched video, now at 107,075 views. VERIFIED
2022: His busiest year on YouTube, with 23 uploads. VERIFIED
May 2026: Relaunches mikehobbs.tv as a tool-review hub; posts his latest video on 20 May. VERIFIED
October 2026: HBA’s running total of commissions paid passes $7.56M. VERIFIED
This dossier scores 40, Tier 3, cohort Program. The label “Tool-tutorial co-founder” covers both halves of the record. He owns part of a company, and he markets it from the bottom of how-to videos.
Income: 16/40. HBA is one of the few companies in this series that publishes a live earnings disclosure, and it cuts both ways. It proves the company pays affiliates, about $833K in the latest year and $7.56M in total. It also caps the company: about $208K a year kept before costs at the 80% payout, by derived arithmetic, for two founders VERIFIED inputs; INFERRED result. Nothing public shows what Hobbs draws as an owner or earns on his own affiliate ID UNKNOWN. Docked because every personal figure is self-reported and mostly from before 2014. Two of his figures also clash: his lead page says he earned “well over 2 million” himself, and the founders’ page says the two of them made “over $2 million” together VERIFIED as statements.
Audience: 9/30. He has 12.9K YouTube subscribers and 700,845 lifetime views, and 1,018 TikTok followers VERIFIED. Docked because the views rest on a few videos from 2014 to 2020, recent long videos draw a few hundred views, and Facebook, Instagram and X could not be measured VERIFIED; UNKNOWN for blocked platforms.
Activity: 8/20. The hub was rebuilt in 2026, and the company says its founders host live calls five days a week VERIFIED for the hub; the calls are a company statement not independently checked. Docked for zero uploads in 90 days and four in twelve months on a channel that promises weekly videos VERIFIED.
Dossier value: 7/10. The tutorials are useful, and the affiliate disclosure on the hub and in the descriptions is more complete than most VERIFIED. The lesson is clear: utility content gets watched far more than opportunity content on the same channel. The value is held back because the earnings headlines on his own pages carry no typical-earnings line, and because conversion cannot be measured VERIFIED; UNKNOWN for conversion.
Three facts behind the score. (1) No caution flag. The 2017 Texas order names USI-Tech Limited, Clifford Thomas and Michael Rivera; it does not name Hobbs, and no court or regulator record found names him. His promotion of the program is documented only by his own archived posts, which came down by January 2018. (2) The company is documented and he is not. HBA’s disclosure shows a $0 median affiliate and a top affiliate at $86,996.89, and his own pay appears in no public record. (3) The reach is real but old. A lifetime average 31 times his partner’s per video is driven by a few tutorials from 2014 to 2020, and the channel has been silent since 20 May 2026.
Top Earners does not publish a net worth figure for Mike Hobbs, and it doesn't publish one for anyone else either. A public record can show income signals: ranks, commissions, sales and company filings. It can't show the rest of a person's finances: other investments, unreported income streams, inheritance, property, debts and taxes. A total that leaves those out is a guess, so we don't print one.
What the record does show is how well Mike Hobbs' income is documented, graded C, and the evidence behind that grade is set out claim by claim in this dossier. Net worth estimates that circulate online are not used here: they rarely show where their numbers come from.
All 18 sections: complete funnel teardown, replication-grade voice & style guide, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap.
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Pulled live from Mike's public feeds · links open on their own platforms · part of the public record this dossier documents.
The operating half of the file. Not who Mike is — the Dossier tab covers that — but how the machine runs: every channel and the job it does, then the whole path from stranger to buyer. Pulled from Mike's own public assets, dated, and free in full.
12 properties. Each row is the job that asset does in the machine, and the evidence it is still doing it.
| Channel | Role in the machine | Evidence, at last check |
|---|---|---|
| YouTube @MikeHobbs (UC7ovrhbhD_CN73jIAQSOUgw) | Traffic engine: tool tutorials and reviews; HBA block in 71 of 84 descriptions | 12.9K subscribers; 700,845 lifetime views; 84 public uploads (75 long-form, 9 Shorts); joined Aug 2012; last upload 20 May 2026; 0 uploads in trailing 90 days VERIFIED |
| mikehobbs.tv | Conversion hub: Partner With Me card, two lead magnets, 11 tool cards, debt opt-in; every card a branded redirect | Live; static page served through Cloudflare; standalone again from May 2026 after redirecting elsewhere from mid-2016 VERIFIED |
| seekprosperity.com | Lead pages and redirect domain (DMARC guide, 21 Video Ideas, crush-debt, tool redirects) | Live; assets load from Kartra page infrastructure VERIFIED hosts; platform INFERRED |
| freedomshortcut.com | His HBA funnel ("Hi, I'm Mike") and product redirects with aff_id=111 | Live; footer carries "Typical affiliates earn no income" VERIFIED |
| whoismikehobbs.com | Blog since 2009; biography page; archive of past vehicles | Live, low activity; 1,338 distinct archived paths; registered 16 Jan 2009 VERIFIED |
| TikTok @mikehobbsofficial | Short-form spoke ("Mike Hobbs | Tool Reviews") | 1,018 followers, 74 videos, 1,923 likes; created 10 Feb 2022 VERIFIED |
| Facebook /mikehobbsofficial | Community and lives (2020–2021 Zoom-to-Facebook era) | Capture blocked; a 2017 blog widget showed 32.8k followers VERIFIED as 2017 self-display; current UNKNOWN |
| Instagram @mikehobbsofficial | Spoke | Login wall; 2017 widget 3.9k [current UNKNOWN] |
| X @mikehobbs | Spoke | Capture returned empty; 2017 widget 35k [current UNKNOWN] |
| LinkedIn /in/mikehobbsofficial | Credential page | Blocked to capture; snippet shows Co-Founder / Technical Support Manager CORROBORATED |
| YouTube "Empower Mike" (UCSzRv2GtfJ4B_ddtMHN4dvA) | 2014 Empower Network channel | 146 subscribers; inactive VERIFIED |
| Email list | Opt-ins from the DMARC guide and 21 Video Ideas (and in 2024 a 5G Daily Marketing Checklist) | Size UNKNOWN; he calls the list "your number one asset" VERIFIED quote |
Lead magnet to first dollar to continuity — the ladder as walked, not as advertised.
Hub (mikehobbs.tv, 15 Oct 2026). Headline "BETTER TOOLS. MORE PROFIT."; subhead "Software reviews & tutorials for solopreneurs, small business owners & affiliate marketers"; bio "Army vet, dad of 6, and co-founder of The Home Business Academy, an affiliate marketing company that's generated over $9 million in sales" VERIFIED. The $9M squares with HBA's lifetime commissions divided by 0.80 INFERRED arithmetic.
Card 1: Partner With Me. "80% commission payouts, over $7 million paid to affiliates, plus marketing tools, training, daily coaching calls, and AI-powered software to help you earn online", linking freedomshortcut.com VERIFIED. No typical-earnings line on the hub itself; it appears one click later VERIFIED: zero matches for "typical" in the hub capture.
Lead magnets. seekprosperity.com/setup: "How To Setup Your DMARC, SPF, & DKIM Records So That Your Emails Hit The Inbox" VERIFIED. seekprosperity.com/video-ideas: "This Is The Exact Cheat Sheet An Introverted Military Vet Used To Create Over 1,000 Videos Online & Earn Well Over 2 Million In Commissions Throughout His Online Business", with no typicality statement in the page source VERIFIED. In 2024 a "5G Daily Marketing Checklist" ran as a third opt-in; in 2016 the idea was a "4G Daily Marketing Plan" VERIFIED.
Tool wall. "Business Tools I Actually Use": HBA Funnel Builder ($25/month), Patriot Software, NOVO, a cell-phone service card, RoboForm, vidIQ, Descript, Voomly, Anytime Mailbox, LetsGoal and video gear; the RoboForm, Voomly and cell-phone cards point to his own videos rather than straight to a merchant VERIFIED: redirect map.
His HBA funnel (freedomshortcut.com). "Hi, I'm Mike... I Found a Home Business That Pays Great Money. And It's Been Around for 10 Years... It's a home business, but nobody sells anything. Not me, not you." Footer: "Typical affiliates earn no income. This is not a get-rich-quick program. No sales = no income." VERIFIED. The plan itself pays only on product sales to referred customers VERIFIED: plan text, so "nobody sells anything" describes the experience, not the mechanics INFERRED.
Company sales page (thehba.app/freedom). "2 Referrals = Positive Cash Flow" and "Just 24 referrals = full-time income. That's not hype. That's math.", beside a calculator labeled as plan math only with "Typical affiliates earn no income" VERIFIED. It tells of a merchant hold when "We owed affiliates over $100K a month" and says the founders took "a $250,000 personal loan" to pay affiliates VERIFIED as company statement; date and documents UNKNOWN. At $100K a month, payouts in that undated period ran above 1.4 times the last twelve months' monthly average of about $69K INFERRED arithmetic.
Email. Sequence content and cadence not observed UNKNOWN: no test subscription. His stated practice: "I made around 10 sales in the last 30 days. And six of those sales came from follow-up." (April 2024) VERIFIED quote.
Everything above is public behavior you can go and verify yourself. What follows is the replication kit — how Mike talks, what Mike actually runs, and the routine that makes it repeat. You can see its shape here. The instructions are in the full dossier.
Fingerprinted from Mike's own page source, not copied off a recommendations page. Those two lists disagree more often than you would think.
| Cadence | What happens | Who runs it | Measured on |
|---|---|---|---|
| Daily | Operator | 100% replied within 24h | |
| Weekly | Operator | 1 long-form video per week, the cadence the channel promises | |
| Weekly | AI | Title CTR at or above 4% after 7 days | |
| Weekly | VA | 1 Short per week | |
| Weekly | AI | Click rate at or above 3% | |
| Weekly | VA | 0 broken redirects | |
| Monthly | Operator | 1 comparison per month | |
| Monthly | VA | Views on refreshed videos hold or rise month over month | |
| Monthly | Operator | 0 earnings figures without a typicality line | |
| Quarterly | Operator | Every hub opt-in resolves to a live page | |
| Quarterly | VA | Promise and record match |
Count the rows. 12 moves on a fixed cadence, each one already assigned to a person, a VA or an AI, each one carrying the number it lives or dies by.
That is not advice. That is a schedule with names on it.
The covered column is the instruction - what actually happens in that slot. Voice works the same way: you can read what each pattern is about, not the pattern itself. So does the stack.
Why hold it back? Because that is the product, and pretending otherwise would insult you.
Bottom line - the free half tells you where Mike shows up. The paid half tells you what to say when you get there, what to run it on, and what to do every day so it compounds.
Think about that. Then decide.
Unlock Mike's full playbookAll 18 sections: complete funnel teardown, replication-grade voice and style guide, the tool stack with what is used versus what is promoted, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap. Same evidence discipline as the free half - every claim tagged, every number sourced, and where we do not know, it says so.
This dossier documents how Mike makes money and how the operation runs — sourced, dated, and tagged VERIFIED CORROBORATED INFERRED UNKNOWN so you can see the strength of every claim rather than taking ours.
What it deliberately does not do is tell you whether to join anything. The honest questions are the boring ones:
We take a commission on some links on this site, disclosed where they appear. That is exactly why the grade and the caution flag are not for sale — how we work.
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