Franklin Hatchett Review: What the Record Shows

Executive Summary

Franklin Hatchett is a make-money-online educator based in New Zealand who has published YouTube tutorials since at least November 2015 and sells his own low-priced training. His channel, @FranklinLive (UCmMM03CkbXnu6TuDeTIvc0w, created 21 Aug 2012), shows 604K subscribers, rounded at source, 33,527,466 lifetime views and 599 public videos VERIFIED, about page. The audience was built between 2018 and 2021 on beginner tutorials and trend titles: “Earn Money Per Day Typing Names Online!” (10 Jul 2019, 3,966,245 views), “How To Mine Ethereum & Make Money 2022 Tutorial!” (12 May 2021, 3,495,606), “How To Make Money With NFTs As A Beginner In 2022” (31 Aug 2021, 2,152,867) and “Clickbank For Beginners” (18 Jun 2018, 1,197,465) VERIFIED, watch pages. Nothing he has published since comes close. His audience is complete beginners with no money or skills, addressed in titles such as “Make Money Online With ZERO Money To Start” and “As A Broke Beginner”; his sales pages tell anyone in financial hardship not to buy and not to borrow for the course VERIFIED.

How the model works. Every video points beginners to two courses he owns. Ecom Elites teaches Shopify dropshipping at $97 (Standard) or $197 (Ultimate); Savage Affiliates teaches affiliate marketing at $197 (Standard) or $297 (Super); both are sold through his own ThriveCart account VERIFIED, live checkouts. Below them sit standing affiliate links for ClickFunnels, GetResponse, Shopify, Bluehost, Thrive Themes and TubeBuddy, most of which pay recurring commissions VERIFIED, traced links. He also sold a Shopify theme, Ecom Turbo, at $97 to $147 from 2017 until it closed in mid-2026, and ran a $7-a-month Skool community, Cash Flow Alliance, from June 2024 to about January 2026, when it peaked near 1,246 members VERIFIED, archived pages. In “How To Make Your First $5000 In 2026 For Beginners!” (hxNpZX-MyAs, 3 Jan 2026) he tells viewers to sell AI services to companies for a monthly fee using GoHighLevel, with no HighLevel link in the description VERIFIED. Rob Fore, who edits this site, is a GoHighLevel affiliate.

The channel has gone quiet. He posted fourteen long-form videos between 3 Feb and 9 Jun 2026, nothing for 106 days, then one video on 23 Sep 2026, and nothing after it VERIFIED, Atom feed. That is one upload in the trailing 90 days and none in the trailing 30. The channel drew 45,637 views in the 30 days to 10 Oct 2026, and each of his last three uploads reached well under 1% of his subscribers VERIFIED, vidIQ and watch pages. Video titles moved to Claude and other AI tools in 2026, but the top Claude video teaches Claude-made puzzle books for Amazon KDP, and the rest route to the same older course pages VERIFIED.

What he says pays him now. In “I Locked In & Made Another 2M Online With This Blueprint” (23 Sep 2026) he describes a different business: Google and YouTube ads placed on other creators’ dropshipping videos send viewers to a free offer to build a Shopify store with AI; Shopify’s affiliate program pays for the ads; daily email and retargeting then sell courses and memberships VERIFIED that he says it. He puts the result at “2.9 million in cash collected USD” on about “600k USD” of ad spend, says he works alone, and calls himself “pretty much retired” VERIFIED that he says it. He does not name the business or show its domain: “This is not my website. This is an example of what I’m doing” VERIFIED. Google’s ad transparency center shows no ads for any of his three known domains VERIFIED negative. The Meta Ad Library needed a login and was not read UNKNOWN. If the 600,000 USD figure is accurate and was spent over one to two years, the business ran roughly $25,000 to $50,000 a month of advertising at its peak, all of it on a domain nobody outside the business can see INFERRED.

Income grade C-. All the money evidence is his own. In 2019 he said “over fifty thousand dollars per month now with passive income”; in 2020 he listed “six solid income streams that pay me over six figures per month”, including Shopify commissions of about $10,000 a month and AdSense of “over 10 000 every single month” VERIFIED that he says it. No filing, award listing or press report confirms a figure VERIFIED negative within scope. Today’s channel views, about 812,000 in a year, support only about $4,000 to $9,700 of AdSense at a $5 to $12 rate per thousand views INFERRED.

Compliance shape. His course pages carry licensed earnings and testimonial disclaimers, and his 2025 and 2026 descriptions disclose affiliate links VERIFIED. Since 2025 the “results are not typical” line his older descriptions carried is gone, and the $2.9 million video carries no links and no typicality statement VERIFIED. The Savage Affiliates sales page promises “a full refund”, while the written policy pays out only to buyers who prove they watched half the training, joined the private Facebook group and launched a site, channel, blog or funnel; on Ecom Elites, the page’s own refund-policy link leads to a 404 error VERIFIED. Both course domains are excluded from the Wayback Machine, which is lawful but leaves no public record of past prices or promises VERIFIED.

On caution. This profile is not flagged caution. CourtListener and SEC EDGAR full text return no case or filing naming him, Ecom Elites, Ecom Turbo or Savage Affiliates as a party VERIFIED negative within scope. The FTC, New Zealand Commerce Commission and Financial Markets Authority sites could not be searched from the research machine UNKNOWN. A Danish FSA warning dated 30 May 2023 concerns Vantage Markets, the broker named in his copy-trading tutorial; it is company-level and does not name him VERIFIED. The courses belong to Ecom Elites Limited, New Zealand company 6201594, whose register lists a sole shareholder under a different name; whether that person is him is UNKNOWN.

The Edge

“Early, broad, owned” [PARTIALLY REPLICABLE]. He covered whatever beginners were searching for each year before the make-money-online niche filled up on YouTube: Shopify stores in 2016, ClickBank in 2018, side hustles in 2019 and 2020, Ethereum mining and NFTs in 2021 VERIFIED dates. The tutorials were plain, screen-recorded and free. What set him apart was that he already owned something to sell behind each one: the theme and the two courses existed from 2017, and the tool links paid him every month a referral stayed VERIFIED. The trend video brought the viewer; the owned stack made the money INFERRED. His voice suited the format: casual, upbeat New Zealand English, a promise of “step by step”, a third-party tool walked through on screen, and usually one plain risk warning, such as “only do this if you’re willing to lose the money” in his copy-trading tutorial VERIFIED. He rarely pitched his courses aloud; the sale sat in the description VERIFIED.

Why it worked. Five videos published from June 2018 to August 2021 hold 12.3 million of the channel’s 33.5 million lifetime views VERIFIED. A viewer who arrived for an NFT video saw the course links first and the recurring tool links second, in the same order in nearly every description VERIFIED. By his 2020 account, the Shopify affiliate program alone paid him about $10,000 a month, largely from his Ecom Elites blog VERIFIED that he says it. That breakdown is self-reported, but it fits the view volume of the period INFERRED. The same years produced his ClickFunnels story: by his account he reached 100 active referrals in under four weeks in 2018 using ClickFunnels’ shareable funnels and paid ads, then 200 within two months, at about $38 a month per active referral, while saying ad costs roughly matched the commissions VERIFIED that he says it. ClickFunnels has not confirmed the award, and his later “2x 1m ClickFunnels awards” line has no listing behind it UNKNOWN.

What a newcomer can copy. The early window cannot be copied; his own 2026 uploads draw about 1% of his subscribers VERIFIED. The stack can: one $97 to $297 course in a single method, one tool or template, two recurring affiliate programs the course genuinely uses, and the habit of publishing within days of a new trend INFERRED. The substitute for the lost window is the model he now describes, paid placement on other creators’ videos funded by a front-end affiliate commission. That suits only an operator who can absorb ad-account suspensions and float large sums of spend; a replicator should also put a typical-results line beside every income figure and keep sales-page refund summaries identical to the policy INFERRED.

Journey

~2010–2011: Starts trying to make money online while employed, importing goods from China and then dropshipping, by his account. VERIFIED that he says it

21 Aug 2012: Creates the YouTube channel. VERIFIED

15 Mar 2015: Registers onlinedimes.com, an early affiliate blog. VERIFIED

7 Nov 2015: Oldest public upload found, “How To Make Money Online”. VERIFIED

May 2016: Begins Shopify store tutorials. VERIFIED

Nov–Dec 2016: Registers ecomturbo.com and ecomelites.com. VERIFIED

Jun 2017: Ecom Turbo theme pre-launch page goes up. VERIFIED

9 Dec 2017: Registers savageaffiliates.com. VERIFIED

18 Jun 2018: “Clickbank For Beginners”, now 1.2 million views. VERIFIED

29 Aug 2018: Says he won the ClickFunnels Dream Car in under four weeks. VERIFIED that he says it

Apr 2019: A Future Sharks interview quotes him at “over 15,000 members”. VERIFIED that he says it

10 Jul 2019: “Typing Names” tutorial, 3.97 million views, the channel’s largest. VERIFIED

28 Aug 2020: Publishes a six-income-streams video with a stream-by-stream breakdown. VERIFIED

12 May 2021: Ethereum-mining tutorial, 3.50 million views. VERIFIED

31 Aug 2021: NFT tutorial, 2.15 million views. VERIFIED

16 Jun 2024: Opens Cash Flow Alliance on Skool. VERIFIED

Jul 2025: Cash Flow Alliance reaches 1,246 members. VERIFIED

Jan 2026: Cash Flow Alliance is gone; its Skool address belongs to another group by 13 Jan. VERIFIED

Jun 2026: Ecom Turbo is discontinued; last upload (9 Jun) before a 106-day gap. VERIFIED

23 Sep 2026: Describes a paid-ads funnel and $2.9 million collected. VERIFIED that he says it

Score Note

This dossier scores 42, Tier 3, cohort Affiliate. His business is courses he owns plus software affiliate links, so the cohort fits, and the model label “Trend tutorials, owned courses” names how the pieces connect.

Income: 17/40. The claims are detailed and internally consistent for 2019 and 2020, with income split by stream VERIFIED that he says it. The arithmetic around them is plausible for that period: a 2020 AdSense figure of $10,000 to $13,000 a month implies roughly 1 to 2.6 million monetized views a month, and his student counts at his live prices imply about $108,000 to $330,000 a year of course revenue across nine years INFERRED, weak. Docked because no third party confirms any figure, the 2026 claim attaches to a business he will not name, and the archive exclusion blocks checks on his history. Visible income today is small.

Audience: 14/30. 604K subscribers (rounded) and 33.5 million lifetime views are large for the series VERIFIED. Docked hard because the audience is dormant: 45,637 channel views in the last 30 days, about 2,000 new subscribers in a year, and recent uploads reaching under 1% of subscribers VERIFIED.

Activity: 3/20. One upload in 90 days and none in 30; the theme and the Skool community both closed in 2026 VERIFIED. The paid-ads business he describes may be active, but none of it is visible UNKNOWN.

Value: 8/10. A clear, documented case of the early-trend-plus-owned-product model, a live gap between a refund summary and its policy, and his own on-camera account of a move to paid traffic. The file shows a full stack a reader can inspect today, from free opt-ins and a $17 to $27 mini course to the two courses and the recurring tool links, and it shows what happens to that stack when the trend window closes and the channel stops posting VERIFIED for the stack; INFERRED for the lesson. Docked for the parts that cannot be inspected: the archive exclusion and the unnamed 2026 business.

Three facts behind the score. (1) The reach is historic: five videos from 2018 to 2021 carry 12.3 million of 33.5 million lifetime views, and the channel now posts about once a quarter. (2) The money evidence is all his: stream-by-stream self-reports in 2019 and 2020, and $2.9 million claimed for an unnamed business in 2026, with nothing third-party behind any of it. (3) The products are real: two courses at $97 to $297 on his own checkout, owned by a New Zealand company that files annual returns.