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Ferny Ceballos runs a $27 book funnel (list $97, 188-page Attraction Marketing Formula) at volume through Meta ads to manufacture phone-callable leads, then closes $6,500-$7,500 non-refundable coaching contracts through an application-gated assessment call — all inside AttractionMarketing.com, a company where he is CEO/CMO by title but a minority owner, one of three Authorized Members alongside majority manager Tim Erway VERIFIED — Sunbiz L14000093767. The intake scored this subject 50 partly on doubt about whether the business was still active; the audit found the opposite — the business is aggressively live, with ~44 active Meta ads (newest launched Aug 18, 2026, ten days before this dossier), site pages edited the same day as the audit, and creative refreshed in discrete waves all through 2026 VERIFIED — Meta Ad Library, sitemap forensics, retrieved 2026-08-28.
Key numbers: exact-match domain attractionmarketing.com first archived 2000-05-21 (26 consecutive years of captures) VERIFIED · Elite Marketing Pro, LLC filed Florida 06/11/2014, ACTIVE, A+ BBB rating since 2015 VERIFIED · 41,200-member private Facebook group governed by a written Zero Promotion Policy VERIFIED · 47.1K YouTube subscribers on the company channel vs. 601 on his dormant personal channel, last upload 2019 VERIFIED · income evidence grade C+ — no audited figures, and his own self-reported career-revenue claim escalates 9x across a decade ($5.5M → $11M → $40M → $50M) with no restatement VERIFIED, self-contradicting.
The Category Deed. Ceballos does not own a brand, a following, or a personal audience of consequence — his own Instagram sits at 4,540 followers. What he owns is a deed on the word itself: the exact-match domain attractionmarketing.com, a documented lineal claim to the phrase Mike Dillard coined in 2005 (Dillard authored Magnetic Sponsoring; Tim Erway bought him out and rebranded to Elite Marketing Pro; Ceballos merged in as a minority member in 2014; the company renamed itself to the category word in 2020), and a 41,200-member community whose written Higher Standards Policy makes it an expellable offense for any member — including top affiliates and mentors — to sell a competing attraction-marketing coaching program inside it VERIFIED. He converted a term of art into a property line and then policed the border. That governance move, not the funnel mechanics, is the part a replicator can copy for free and it compounds from day one.
2005 — Recruited into Amway by a USC grad-school classmate; recruits 17 people in nine months the traditional way and hates it. VERIFIED
2006 — Finds Mike Dillard and Tim Erway’s site, buys the Magnetic Sponsoring book, quits his aerospace engineering job two months later. VERIFIED
2010 — Founds the No Excuses Summit — 1,000 tickets sold in two months, Venetian Las Vegas, 15 speakers including Dillard and Erway; builds it into a seven-figure event company by 2012. VERIFIED
June 11, 2014 — The milestone: Tim Erway buys Mike Dillard out of Magnetic Sponsoring and files Elite Marketing Pro, LLC in Florida (doc L14000093767); Ceballos merges his events and training IP into Erway’s company for a minority equity stake plus the CMO seat, trading a business he fully owned for a slice of the category itself. VERIFIED — Sunbiz
2020 — Elite Marketing Pro rebrands to AttractionMarketing.com, reclaiming the exact-match domain and the category word as the company’s actual name. VERIFIED
Feb 2026 — Launches the Attraction Marketing Show podcast (Apple listing 2026-02-12), repositions the front end from “Attraction Marketing Formula” to a “15-Minutes a Day / A.I. Enrollment” offer, and is publicly titled CEO for the first time — though his own LinkedIn and about-me page are still stale, reading CMO. VERIFIED
Aug 28, 2026 (audit date) — Same-day evidence of an actively worked business: ~44 live Meta ads with the newest wave launched ten days earlier (Aug 18), a Facebook post three hours before retrieval, and site sitemaps showing funnel pages edited Aug 24 and the page sitemap itself edited the morning of the audit. The intake’s presumption of possible dormancy is directly contradicted. VERIFIED
Re-score note. The intake score of 50 was built partly on doubt that the business was still active; the audit found ~44 live Meta ads (newest Aug 18, 2026), site pages edited the day of the audit, a 17-episode 2026 podcast, and eight scheduled 2026 events. Re-scored 50 → 70, Tier 1 kept (applied 2026-08-28 on Rob’s approval, per the dossier’s recommendation).
All 18 sections: complete funnel teardown, replication-grade voice & style guide, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap.
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Pulled live from Ferny's public feeds · links open on their own platforms · part of the public record this dossier documents.
The operating half of the file. Not who Ferny is — the Dossier tab covers that — but how the machine runs: every channel and the job it does, then the whole path from stranger to buyer. Pulled from Ferny's own public assets, dated, and free in full.
8 properties. Each row is the job that asset does in the machine, and the evidence it is still doing it.
| Channel | Role in the machine | Evidence, at last check |
|---|---|---|
| facebook.com/attractionmarketing | Ad account host + primary organic surface; page legally owned by ATTRACTION MARKETING FORMULA, LLC (Ferny's entity) | 122K followers; last post 3 hours before retrieval; ~44 active US ads, newest launched Aug 18, 2026 |
| attractionmarketing.com | Money site, funnel hub, exact-match domain first archived 2000-05-21 | © 2014-2026; page-sitemap.xml lastmod 2026-08-28; funnel pages (Ontraport) lastmod 2026-08-24 |
| YouTube @AttractionMarketingTV | Podcast video distribution + evergreen training library | 47.1K subs, 739 videos, 2,133,479 views; joined 2015-08-15; last upload ~Aug 14, 2026 (Ep.17) |
| attractionmarketingshow.com + Apple id1876981466 | The 2026 growth bet — authority + student case-study harvesting | Domain first archived 2026-04-11; Apple listing 2026-02-12; 17 episodes; latest Ep.16 blog post July 31, 2026, Ep.17 video Aug 14, 2026 |
| instagram.com/officialattractionmarketing | Top-of-funnel repurposing; link-in-bio to free training | 19.2K followers, 241 following; actively posting 2026 |
| attractionmarketing.com/blog | Legacy SEO asset — effectively abandoned | 62 posts; 56 last-modified 2021, 2 in 2020, 2 in 2025, 2 in 2026 (edits, not new posts); no new publishing since ~2021 |
| instagram.com/fernyceballos + tiktok.com/@fernyceballos | Personal brand — deliberately secondary | IG 4,540 followers; TikTok 602 followers / 576 likes; both live but minor |
| youtube.com/@FernyCeballos | Dormant personal channel | 601 subs, 14 videos, last upload 2019-08-28 — dark for 7 years |
Lead magnet to first dollar to continuity — the ladder as walked, not as advertised.
Lead magnets. The free 5-day Digital Recruiting Bootcamp (go.attractionmarketing.com/free-videos), promised as "the exact framework top earners in our community are using right now to grow teams of 10,000+"; a per-channel variant at attractionmarketing.com/ampod for podcast listeners and attractionmarketing.com/youtube for video — separate opt-in URLs per traffic source, which is how attribution is actually done here. The historical 10-day Online Recruiting Bootcamp still exists on legacy pages. The "Leader's Playbook" is a repositioning of the same AMF asset.
Steps and the real conversion event. Ad → opt-in → Ontraport daily newsletter → $27 checkout with a live 10:00 countdown ("Hurry! When The Timer Hits 0 The Price Increases By $20!") → two order bumps → the free 1-on-1 "assessment call," which is the sales call → /intake/ 3-step assessment → phone close. The book is not the product; the book is the qualification device that produces a phone number and a credit card on file.
Bonus stack with claimed values (current AMF checkout, verified). Attraction Marketing Formula, 188 pages — $297; Attract Influence & Enroll 3-module video course — value not stated; "Free 1-on-1 Coaching & Assessment Call with an Attraction Marketing Specialist PLUS 4-Step Digital Enrollment System Training" — $297; Interview Series with successful students — $197; Private members-only Podcast Series — $197; Private Facebook Group — $197. Headline total: "$888.00 in FREE BONUSES." (The arithmetic of the itemised list is $1,185; the legacy 2020 page claimed $691 and the 2021 Magnetic Sponsoring book funnel claimed $732 — the stack value is a marketing dial, not a computation.) 30-day money-back guarantee on the front end only.
Verified ascension ladder. Free 5-day bootcamp → AMF $27 (list $97) → order bumps $37 (Social Retail Blueprint, list $147) and $37 (Reels for Real Networkers, list $197) → A.I. Enrollment Formula (current flagship course; price not publicly displayed — behind the assessment) → Acceleration Coaching & Mentorship / Altitude Coaching / Altitude Launch at $6,500-$7,500, financed, non-refundable → Momentum Mentorship (non-refundable) → VIP Virtual Mentorship (12 months coaching, monthly webinars, weekly ad reviews, hot seats, a live 2-day event; the Premier Affiliate letter implies a price high enough to pay ~$1,000 in commission) → live/virtual events, all non-refundable. Historical EMP-era items still findable: Insider Membership $297/yr, 10 Minute Traffic Machine $997, Copywriters Guild $197. VERIFIED — checkout pages, refunds policy, premier affiliate page
Everything above is public behavior you can go and verify yourself. What follows is the replication kit — how Ferny talks, what Ferny actually runs, and the routine that makes it repeat. You can see its shape here. The instructions are in the full dossier.
Fingerprinted from Ferny's own page source, not copied off a recommendations page. Those two lists disagree more often than you would think.
| Cadence | What happens | Who runs it | Measured on |
|---|---|---|---|
| Daily | VA | Clips shipped/day; link-in-bio clicks | |
| Daily | Operator (sales) | Speed-to-first-dial; assessment→booked-call rate | |
| Weekly | AI + Operator (final edit) | New ads shipped/week; new-ad CTR vs control | |
| Weekly | Operator (host) | Episodes banked; guests with a verifiable number | |
| Weekly | Operator + VA (clipping) | Live attendance; comments harvested | |
| Biweekly | VA (edit) + AI (show notes) | Episodes on schedule; opt-ins by source URL | |
| Monthly | Operator | Ads launched per wave; blended CPL wave-over-wave | |
| Monthly | Operator + VA (ops) | Attendance rate; upgrade rate; affiliate payout accuracy |
Count the rows. 9 moves on a fixed cadence, each one already assigned to a person, a VA or an AI, each one carrying the number it lives or dies by.
That is not advice. That is a schedule with names on it.
The covered column is the instruction - what actually happens in that slot. Voice works the same way: you can read what each pattern is about, not the pattern itself. So does the stack.
Why hold it back? Because that is the product, and pretending otherwise would insult you.
Bottom line - the free half tells you where Ferny shows up. The paid half tells you what to say when you get there, what to run it on, and what to do every day so it compounds.
Think about that. Then decide.
Unlock Ferny's full playbookAll 18 sections: complete funnel teardown, replication-grade voice and style guide, the tool stack with what is used versus what is promoted, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap. Same evidence discipline as the free half - every claim tagged, every number sourced, and where we do not know, it says so.
This dossier documents how Ferny makes money and how the operation runs — sourced, dated, and tagged VERIFIED CORROBORATED INFERRED UNKNOWN so you can see the strength of every claim rather than taking ours.
What it deliberately does not do is tell you whether to join anything. The honest questions are the boring ones:
We take a commission on some links on this site, disclosed where they appear. That is exactly why the grade and the caution flag are not for sale — how we work.
Ferny Ceballos has not claimed this profile. If you're Ferny, or you work with Ferny: you can verify control of your own channels and publish a reply here, in your words, unedited. It's free and it doesn't require agreeing with a word of the dossier. Claim this profile →
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