Ben Glinsky doesn’t build companies that have funnels — he builds funnels that are companies. A three-time supplement-MLM founder (Rejuvenate Worldwide in the 2000s; Skinny Body Care from 2011, sold to Valentus in 2018; LiveGood from December 2022), his signature is a corporate-built automated recruiting machine — viral pre-enrollee tour, countdown urgency, matrix-position emails — so effective that individual affiliates need no marketing skill at all CORROBORATED — industry profiles, funnel teardown. He fronts the marketing personally: corporate videos, opportunity presentations, weekly calls — the founder is the pitchman VERIFIED.
Key numbers: 500K members within ~6 months of launch CORROBORATED · now ~1.55M affiliates, with estimated 2025 revenue of ~$120M — off the 2023 peak CORROBORATED · $9.95/mo membership + $40 affiliate fee, 2x15 matrix, ~35% payout CORROBORATED · no published income disclosure, and critical coverage of the launch exists and ranks — the counterweight any decision should include VERIFIED. His personal compensation is undisclosed, but owner economics at this scale clear the $100K+ bar by an order of magnitude INFERRED from verified structure.
The Conversion Moat. He productized the recruiting funnel at the company level and priced the offer beneath objection — the $9.95 Costco-style membership defuses the “overpriced MLM product” objection structurally, pricing as compliance armor and pitch at once. Every affiliate’s only job is the first click; corporate does everything else, so the pitch can’t be diluted by field quality VERIFIED mechanics. The edge is accumulated funnel data: three swings at the same model, each keeping what worked — automation, low price, founder-fronted video CORROBORATED. What not to copy: matrix-urgency mechanics sit close to regulator lines, and conversion moats without community moats churn.
2000s — Rejuvenate Worldwide, his first supplement MLM; learns the model. CORROBORATED
2011 — Skinny Body Care: pioneers automated viral recruiting funnels on Facebook-era traffic; a nine-year run. CORROBORATED
2018 — The exit: announces retirement, sells SBC to Valentus — proof the founder-funnel model creates sellable equity. CORROBORATED
Dec 2022 — LiveGood: v3 of the machine with the $9.95 wedge, 2x15 matrix, and founder-circle field marshals; 500K members in six months. CORROBORATED
2024–2026 — Scale management: ~1.55M affiliates, est. 2025 revenue ~$120M — off the 2023 peak; international expansion; skeptic coverage persists alongside growth. CORROBORATED
All 18 sections: complete funnel teardown, replication-grade voice & style guide, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap.
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The operating half of the file. Not who Ben is — the Dossier tab covers that — but how the machine runs: every channel and the job it does, then the whole path from stranger to buyer. Pulled from Ben's own public assets, dated, and free in full.
5 properties. Each row is the job that asset does in the machine, and the evidence it is still doing it.
| Channel | Role in the machine | Evidence, at last check |
|---|---|---|
| Corporate tour funnel (livegoodtour.com/*) | THE machine: pre-enrollee capture → countdown → matrix-position urgency emails → $9.95 close | Every affiliate's link wraps it VERIFIED |
| Corporate videos/calls (Glinsky on camera) | Founder-as-pitchman; weekly calls | Active VERIFIED |
| livegood.com + product platform | Retail/wholesale storefront | Active VERIFIED |
| Field syndication (500K members) | The distribution: members ARE the media | Structural VERIFIED |
| Personal social (@ben glinsky profiles) | Thin; company front-and-center | Minor CORROBORATED |
Lead magnet to first dollar to continuity — the ladder as walked, not as advertised.
The signature funnel (refined across three companies): free pre-enrollee position → 'lock in your spot before Thursday' countdown → social-proof counters (members joined this week) → tiny price close ($9.95+$40) → immediate 'share your link' onboarding. SBC ran the same skeleton in 2011 Facebook-virality form; LiveGood is v3 with matrix urgency. CORROBORATED — BehindMLM teardown + observed funnel
Product layer: wholesale supplement club framing defuses the 'overpriced MLM product' objection structurally — pricing AS compliance armor and pitch simultaneously.
Everything above is public behavior you can go and verify yourself. What follows is the replication kit — how Ben talks, what Ben actually runs, and the routine that makes it repeat. You can see its shape here. The instructions are in the full dossier.
Fingerprinted from Ben's own page source, not copied off a recommendations page. Those two lists disagree more often than you would think.
| Cadence | What happens | Who runs it | Measured on |
|---|---|---|---|
| Monthly | Corporate | Join-rate trend | |
| Quarterly | Founder | 1 catalyst/qtr |
Count the rows. 3 moves on a fixed cadence, each one already assigned to a person, a VA or an AI, each one carrying the number it lives or dies by.
That is not advice. That is a schedule with names on it.
The covered column is the instruction - what actually happens in that slot. Voice works the same way: you can read what each pattern is about, not the pattern itself. So does the stack.
Why hold it back? Because that is the product, and pretending otherwise would insult you.
Bottom line - the free half tells you where Ben shows up. The paid half tells you what to say when you get there, what to run it on, and what to do every day so it compounds.
Think about that. Then decide.
Unlock Ben's full playbookAll 18 sections: complete funnel teardown, replication-grade voice and style guide, the tool stack with what is used versus what is promoted, operating budget line items, the handoff-ready daily/weekly/monthly SOP, and the 90-day replication roadmap. Same evidence discipline as the free half - every claim tagged, every number sourced, and where we do not know, it says so.
This dossier documents how Ben makes money and how the operation runs — sourced, dated, and tagged VERIFIED CORROBORATED INFERRED UNKNOWN so you can see the strength of every claim rather than taking ours.
What it deliberately does not do is tell you whether to join anything. The honest questions are the boring ones:
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